VJD Financial Solutions sees demand rise for fractional CFO services

VJD Financial Solutions is expanding virtual CFO and bookkeeping support for small and midsize businesses that want higher-level financial guidance without hiring a full-time executive. The Ocean County, New Jersey firm says growing numbers of owners are turning to its monthly accounting, forecasting and advisory services.

Why it matters: - Small and midsize businesses are looking for CFO-level financial guidance without the cost of a full-time hire. - VJD Financial Solutions is positioning fractional CFO services as a way to bring budgeting, forecasting and strategy within reach for companies that are still small enough to outgrow basic bookkeeping. - The firm works virtually, which broadens access for businesses across the country.

What happened: - VJD Financial Solutions, based in Ocean County, New Jersey, says demand is rising for its fractional CFO and bookkeeping services. - Vin Daniels leads the firm and works directly with clients nationwide. - Daniels started the practice in 2012 after helping a friend with company books. - The business has grown through referrals, and most new clients still come that way.

The details: - Daniels has more than two decades of finance experience in government and private-sector roles. - His background includes auditing municipalities and managing multi-million dollar budgets. - Daniels holds an MBA and serves as chief financial officer for a public school district with a $40 million budget. - The firm’s bookkeeping services include monthly categorization, reconciliations and reporting. - VJD Financial Solutions also handles catch-up bookkeeping, payroll, tax deposits, quarterly filings, 1099 preparation, and QuickBooks Online setup and training. - Advisory work includes budgeting, cash flow forecasting, financial strategy and external controller oversight for businesses with in-house accounting staff. - Client industries include construction, electrical contracting, law, engineering, physical therapy, healthcare staffing and film production. - For law firms, the practice maintains IOLTA trust accounting and reconciles it monthly to state bar standards. - Longtime client Brian Gagliana, owner of Greenlight Surf Supply, said Daniels helped expose losses the company did not know it was taking and then build a budget and plan that returned the business to profitability.

Between the lines: - The firm’s model reflects a broader shift toward outsourced finance support for smaller companies that need strategic guidance, not just transaction processing. - Daniels’ ongoing public-sector CFO role may help reinforce credibility with business owners who want hands-on financial oversight. - Direct client access to Daniels, rather than a support team, is part of the firm’s pitch and may appeal to owners who want a single point of contact.

What's next: - VJD Financial Solutions is inviting business owners to request a consultation through its website or by phone. - The firm will likely keep leaning on virtual delivery and referrals as it serves businesses outside New Jersey.

The bottom line: - VJD Financial Solutions is betting that small businesses will keep paying for senior financial expertise in a flexible, fractional format instead of hiring full-time CFOs.

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