Jool Baby founder Judah Bergman joins Baby Safety Alliance board

Jool Baby Founder and President Judah Bergman has been elected to the Baby Safety Alliance Board of Directors for a three-year term. The appointment gives the baby product brand a direct role in shaping industry safety initiatives, regulatory advocacy and parent product guidance.

Why it matters: - Judah Bergman’s board seat puts Jool Baby inside one of the juvenile products industry’s main safety organizations. - The role could help shape safety standards, advocacy priorities and product guidance for parents across the baby products market. - Jool Baby has built its brand around safety-focused products, so the appointment extends that positioning beyond the company.

What happened: - Jool Baby Founder and President Judah Bergman was elected to the Baby Safety Alliance Board of Directors on June 23, 2026. - Bergman will serve a three-year term as a newly elected director. - The Baby Safety Alliance is the industry association formerly known as the Juvenile Products Manufacturers Association. - The alliance represents manufacturers, importers and retailers of juvenile products.

The details: - Bergman said Jool Baby started with a safety problem he tried to solve for his own son. - Bergman said Jool Baby has been a member of the Baby Safety Alliance for years. - In his board role, Bergman will work with other industry leaders on strategic safety initiatives. - Bergman will also support regulatory advocacy and help parents make informed product choices. - In 2015, Bergman was childproofing his home for his one-year-old son when he could not find reliable and attractive cabinet locks. - Bergman custom-designed his own cabinet locks, and that product became the foundation for Jool Baby. - Bergman formally founded Jool Baby in 2017 as a digitally native baby gear brand. - Jool Baby later expanded into diapering, potty training, bath and nursery products. - Jool Baby says every product is extensively tested to meet and exceed regulatory standards before reaching families. - Bergman is now a father of five. - Bergman says he wants Jool Baby to become a globally recognized brand tied to integrity, customer care and family support.

Between the lines: - The appointment gives Jool Baby more visibility in an organization that helps set the tone for baby product safety in North America. - Bergman’s personal origin story reinforces Jool Baby’s safety-first brand message. - The move also signals that safety is becoming a bigger competitive issue for baby brands, not just a compliance requirement.

What's next: - Bergman will join fellow board members in guiding the Baby Safety Alliance’s safety work over the next three years. - The alliance is expected to continue its focus on advocacy, public education, independent product testing and philanthropy. - Jool Baby will keep selling products through major retailers including Target, Walmart, Babylist, Meijer, Amazon.com, TikTok Shop and joolbaby.com. - The company’s lineup includes a best-selling baby swing, cabinet locks, potty training solutions, diapering essentials and bath products.

The bottom line: - Bergman’s election links a growing consumer brand more closely to the industry group focused on baby product safety standards and parent trust.